Unit Publicists
Pro unit publicists creating compelling publicity content for your Emirati \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In UAE, publicists handle the local Emirati media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both Middle Eastern and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Emirati unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Dubai and Abu Dhabi, Sharjah, and Ras Al Khaimah, skilled in managing press campaigns for features, series, and branded content shooting across UAE.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across UAE's varied filming locations, from Dubai to Abu Dhabi, Sharjah, and Ras Al Khaimah.
02.
Middle Eastern Media Network
Unit publicists with set up relationships across Emirati and Middle Eastern media. They know the needs of Middle Eastern outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Emirati and global entertainment media. We help secure coverage and manage press access effectively for shoots in UAE.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Emirati sets.
On Location
We place unit publicists for UAE productions, managing on-set press, stills and media relations across Dubai, Abu Dhabi and desert shoots.
Here is what that looks like on the ground. A unit publicist manages how a UAE production is seen. We place publicists who handle that with discretion and craft. Our unit publicists set up on-set press visits, manage unit stills photography, draft production notes and press materials, and protect the production's relationship with media across the shoot. Our team supplies publicists skilled with the UAE's practical environment.
Here is how this works in practice. These have setting up press access within the emirate-level permitting and security plan of a shoot, managing the confidentiality global shoots expect, and working with the local and global media that cover the UAE's busy production scene. We connect shoots with unit publicists who know both the global and regional press landscape and who handle on-set media with the cultural awareness UAE work needs.
Whether the project is a global feature, a high-profile commercial, or a regional production, we match unit publicists whose judgement keeps the production's public profile controlled, pro and on-message.
Here is how the picture comes together. The UAE is a high-visibility production market. Unit publicists here work within a media landscape that is both regionally major and worldwide connected. Dubai and Abu Dhabi host major regional media. The country's identity as the top service-production hub for the Middle East means global shoots shooting here. These have from 'Furious 7' to '6 Underground' and the 'Dune' films — attract genuine press interest. Publicists here know the regional context: UAE media guidelines reflect the country's status as a Muslim nation.
Here is what we have to work with. On-set press handling, image release and messaging are managed with that in mind. The pro pool is heavily global and multilingual, fluent in Arabic and English media. This matters when coverage needs to land with both local and global audiences. The Dubai Global Film Festival, the major regional festival from 2004 to 2018, helped build that media ecosystem. From global features to regional shoots, we place unit publicists who manage the story behind the production.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in UAE?
Here is the breakdown. The unit publicist manages all publicity activities during production in UAE. This has setting up unit photography, producing EPK content, managing press relations with Emirati and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in UAE, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across UAE. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Emirati set?
Yes, we manage all aspects of press set visits in UAE including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Emirati unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Emirati media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.