Creative Direction

Here is how this works in practice. We give creative direction that gives a UAE production a unified look from concept through to the shoot. Our team translates a director's or brand's intent into a clear set of references, palettes and visual rules, then matches them to the country's great range of backdrops, the futuristic forms of the Museum of the Future, the symmetry of the Sheikh Zayed Grand Mosque, the heritage textures of the Al Fahidi district in old Dubai, and the vast emptiness of the Liwa Desert.

Here is the short of it. We work closely with production designers, cinematographers and location teams so the creative vision survives contact with logistics. Key, we direct creative choices with UAE media guidelines in mind, considering wardrobe, casting and thematic content for cultural and religious sensitivity from the outset. This prevents costly revisions during review and keeps the production on schedule.

Here is the breakdown. The UAE has shown how distinctive creative direction can exploit its landscapes. 'Star Wars: The Force Awakens' rendered the Liwa Desert as an alien planet. While 'Dune' and 'Dune: Part Two' used the same dune seas to build an entire imagined world, each demanding a tightly controlled visual way. 'Mission: Impossible Ghost Protocol' and 'Furious 7' turned Dubai and Abu Dhabi build style into kinetic action canvases. Emirati directors such as Nayla Al Khaja, Ali F.

Here is the breakdown. Mostafa and Majid Al Ansari have meanwhile defined a national visual voice rooted in local texture. We draw on this breadth to direct projects ranging from commercials and brand films to features, making sure that whether a production engages twofour54, Image Nation Abu Dhabi or the Dubai Film and TV Commission, each frame serves a clear and steady creative idea.